29 November 2010

YESSS! It’s the Mulberry App! (and a COMPETITION!)

I’m probably not the only person who spends a ridiculous amount of time daydreaming (or do we call that “window shopping”) on the Mulberry website. Will it be a boho Alexa or a chic little Lily? Do I want a shouty animal print, or am I going to opt for a bag in a restrained neutral colour that I’m picturing myself still using when I’m 70? Hmm.

Anyway, joyous news: we can all now moon over Mulberry’s merch while we’re on the move. Because today, everyone’s favourite Brit bag label has finally launched an app - for iPhone and iPad.

And Grazia Daily’s App blog got the global exclusive to download it first!

And we love it.

This is a really fun, colourful app, built around the standard shop-in-your-pocket format, which allows you to flick through all the latest bag styles (and shoes and ready-to-wear and…mmm) just like on the brand’s website. Like me, you’ll probably find yourself somewhat obsessively tapping “latest arrivals” to get up-to-the-nano-second updates about what has just dropped in-store (Edies, fyi)

The iPhone format also allows you to see, and click-to-shop, Mulberry’s new season look-books – so you can buy all the clothes and accessories featured in the images. If you’re browsing on the iPad format, you can also click-to-shop products straight from the catwalk video (one of my favourite things - it means brands are finally waking up to the fact that yes, consumers want to get their hands on the exact same styles we’ve been gawping at on the catwalks).

Editorially, content is strong too - there are tons of punchy videos; from the latest Mulberry catwalk show and model madness behind the scenes at Fashion Week, as well as wish-you-were-here footage from all the label’s many celeb-packed parties (good evening, Ms Chung).

Meanwhile the blog is a great insight into the world of Mulberry beyond the brand – from fashion industry friends of the label talking about their greatest style moments, to off-duty silliness like Thanksgiving pies, and Christmas shopping events. Fun.

Oh, and there’s a killer competition launching today that you can only enter if you download the app (I know, I know – that’s of no interest to you, right?). Lovely Mulberry is celebrating the launch of their app by giving away ten of their sleek iPad and iPhone cases. *stampede*

And the Mulberry app is free ! (well, it’s kind-of free, ‘cos you are SO going to end up buying something, so how free is that really? but you know what I mean).

Download the Mulberry App

And here’s what happened when I had a go with Mulberry’s app earlier…

 


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