04 April 2014 by

The Prince George Effect? Baby Blue Personalised Baby Jumpers Sell Out

[Jason Bell/Camera Press via Getty Images]

When The Duchess of Cambridge steps out it is usually a matter of hours (or minutes) until her outfit sells out. Last week to co-incide with Mother's Day Kensington Palace released a picture of Kate, Wills, baby George and dog Luppo smiling out of their window. But for once it isn't Kate's look which has caused a shopping storm - as eight month old Prince George has started a trend.

In the picture George wears a 'George' baby blue jumper - by the looks of things you're going to see a lot of personalised baby knits. The personalised baby retailed My1stYears.com has sold out of baby blue jumpers since the photo was released, as they sold more than 1200 personalised jumpers just four days after the picture was released. The site comment that they have noticed a higher number of orders for 'George' than usual. Sticking to the royal theme, a similar pink item has had a spike with personalisation requests including ‘Princess Kate’ and ‘Prince George’s Future Wife’.

 [Jason Bell/Camera Press via Getty Images]

Director of My1stYears.com, Daniel Price said: 'Personalised baby gifts have grown tremendously in popularity over the last five years and this photo certainly gives it the Royal seal of approval. The demand took us by surprise. We weren’t expecting to see a shot with Prince George wearing a jumper with his name and our similar jumper sold out quickly. Luckily we were able to restock to fulfill orders, but it’s since sold out again.'

The conversation started about Prince George being a fashion icon when he was just one week old (weird we know). Some speculated that the birth of George could be bad news for the fashion industry – because he’s a boy.  “[If] Prince [George] was a princess, it would have created a greater impact on kids apparel, “ Marshal Cohen, Chief Industry Analyst at NPD Group, Inc, said this week according to CNN. ‘In the U.S., girls apparel makes up 53% of the sales even though they don’t make up 53% of the kids population. The girls market for apparel is 10% greater than the boys market in dollar volume.”

[Getty]

But it looks like Prince George is making a splash in retail. At just three days old he caused a stampede for the swaddle his stylish mum had chosen to wrap him in. The makers of the £32 Aden + Anais bird-patterned “Jungle Jam” blanket which George left the hospital in sold out throughout the UK. And GH Hurt and Company who made the £45 blanket he made his first public appearance in also reported a surge in interest.

See Kate's great looks here >>


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