09 July 2014 by

Gorgeous George, The Cover Star! Little Prince George Lands Vanity Fair Cover

Prince George, Kate Middleton, Prince William On Vanity Fair Cover

Prince George turns cover star [Vanity Fair/Getty]

He's approaching his first birthday and already he's bagged his first major cover - for Vanity Fair, no less. We are, of course, talking about Prince George Alexander Louis of Cambridge.

The little tot graces the US edition of the prestigous magazine in celebration of his first birthday on 22nd July. And although he hasn't posed for a cover shoot (yet), George is pictured in a candid shot with his parents the Duke and Duchess of Cambridge. It's a beautiful snap which was taken on their first official tour as a family in Australia and New Zealand when the trio visited Sydney's Taronga Zoo.

Kate is wearing a primrose yellow dress, which was first seen in 2012 during the Jubilee Tour. It features a boat neckline, full short sleeves and a skirt that flares out at the knee and although copy Kates were itching to get the look, the designer of the dress did not want to be named (boo). Meanwhile George's dad, Prince William, looks lovingly at his son while wearing a complementary blue check shirt. All together now: awwww!

Prince George, Kate Middleton, Prince William On Vanity Fair Cover

The Cambridges visiting Sydney Zoo [Getty]

It's little wonder George has become a cover star considering he's added 'style icon' to his list of titles over the past 12 months, having the same selling effect as his mother. A family photo released to co-incide with Mother's Day sees the Prince wearing a 'George' baby blue jumper and - quelle surprise - it had sold out just four days after the picture was released.

It's no mean feat considering some speculated that the birth of a royal son would be bad news for the fashion industry. '[If] Prince [George] was a princess, it would have created a greater impact on kids apparel,' Marshal Cohen, Chief Industry Analyst at NPD Group Inc. said. ‘In the U.S., girls apparel makes up 53% of the sales even though they don’t make up 53% of the kids population. The girls market for apparel is 10% greater than the boys market in dollar volume.'

Nonetheless, at just three days old (we know!), George made a splash in retail, causing a stampede for the swaddle his stylish mum had chosen to wrap him in. The makers of the £32 Aden + Anais bird-patterned “Jungle Jam” blanket which George left the hospital in sold out throughout the UK.

One thing's for sure, we can't get enough of Gorgeous George. It was only last month that we were cooing over snaps of the little prince taking to his feet during a Father's Day outing at a charity polo match. But it was during the Royal Tour of Australia and New Zealand in April that the world was treated to an abundance of adorable moments from the toddler, from enjoying a play date at Government House while clad in dungarees to having a whale of a time at the farm in Sydney, all making for the perfect cover moment. Bravo!


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