At last! Say hello to the It bike!

01 June 2011

Every Grazia woman has an It bag, the bag she carries everywhere and would feel lost without. Well, now you can get your hands on an It bike too, because cult label Red or Dead has teamed up with iconic British cycle brand Raleigh to create a range of front-window-worthy fashion bicycles – launching TODAY!

Pedalling in Heels was chatting cycling and cocktails at the pre-launch event last week and can confirm the bikes are bee-yoo-tee-ful. There’s all the sensible stuff you might expect (smooth-shifting gears, powerful alloy brakes, a comfortable saddle) and the frames are printed with classic Red or Dead illustrations too. Fashionable and functional – what’s not to love?

Pedalling in Heels has taken a shine to the ‘Seaspray’ (main pic) but you might prefer the pink ‘Bikeland’ or the yellow ‘Ruscia Rose’. And of course they come with punky printed storage covers and bells to match. Ding-a-ling!

Join us for Cycletta, the no-traffic, all-fun cycle challenge on Sunday 11 September (Cycletta South) and also Sunday 2 October (Cycletta North). The entry deadline is 31st July so get yourself in gear now! Enter at

PS. Finally, check out this awesome helmet, designed by a student from the Fashion Sportswear Course at the London College of Fashion. If Issy Blow were a cyclist…,, prices from £299.99

- Kate Faithfull, Health Editor


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