13 September 2012

Fashion’s Hottest Interns: ‘I Won’t Stop Until It’s Perfect’

Charlene, a KidsCo Intern At Reiss - Picture by Nick Turpin

Picture: Nick Turpin

For the second year running Grazia has teamed up with Kids Company and Reiss for a unique mentoring scheme to help four amazing 20somethings break into the fashion industry. In the latest in a series of regular blogs, Charlene Archer, 23, tells us what she’s been up to...

I went into this internship with an open mind and the intention to work hard – now I’m half way through, it’s better than I could have ever imagined.

On the mannequins – which I LOVE to style – I’ve always done well and I was pleasantly surprised to find that I instantly took to menswear styling, but when it comes to visually planning the store floors, I found it a little more challenging. Mainly because I’m still learning to develop my ‘Reiss-eye’, as I call it, which is based on simply how David Reiss would see the brand.

Knowing exactly who we’re targeting and what we want to say to our customers just by the positioning, layout and overall look of each store is essential. And with so much to consider, it’s not as simple as it may sound. The planning is meticulous and it takes an experienced, skilful merchandiser to get it spot on – that’s where I’m aiming to be at the end of this internship.

I’ve still got lots to learn – but I’m encouraged by my mid-term appraisal as it was positive and I was pleased to see I’ve got great scores, though I am often hard on myself as I won’t stop until I’ve perfected what I’m doing. It’s the only way I see myself getting to the top. Plus, in the short term, I want to learn more so that I can be as helpful as possible for the Visual Merchandising team at Reiss.

But, in the end, if my bosses are happy with my work, then so am I – all I’ve got to do is keep working hard.  Which isn’t difficult when it’s this much fun!

Follow the interns progress every week at Reiss and look out for #KidsCoInterns updates on Twitter.


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