For the second year running Grazia has teamed up with Kids Company and Reiss for a unique mentoring scheme to help four amazing 20somethings break into the fashion industry.
In the latest a series of regular blogs, Charlene Archer, 23, tells us what she’s been doing...
‘I’m six weeks into my visual merchandising internship now, and I’m loving every moment. How many people get to say that about their jobs?
This week we had a new delivery of AW12 stock so we had to redo the whole floor again, setting out the outfits in the way we want to present them to our customers.
These ‘looks’ are called stories – effectively, we create a ‘story’ of what a certain woman would wear with a certain item if she was going shopping, or to work. And given the amount of gorgeous pieces in Reiss, we also provide options of how to dress items up in different ways. So, there’ll be two different tops or two different skirts or trousers. It’s great because everyone shares their input.
I think I’m good at putting everything together. I’m a perfectionist and if I haven’t done it right, I’m not happy.
Charlene dressing a mannequin
The most valuable thing I’ve learnt so far is about the maintenance of a label. We have to make sure we uphold what Reiss is and how people perceive us. We have to give customers what they’re looking for every time, because that’s what we’re here for. Doing visual merchandising you realise how much consistency matters, there’s no being off the wall or doing it a bit different, it has to match.
This has inspired me for the future - there are so many things in fashion that you can do creatively, so I definitely want to look at other aspects of the industry. But I’m absolutely loving doing visual merchandising. If I could get a job in it, it would be amazing.’