Why The Boss of the internet is a Woman….

14 March 2014

In the week when Lena Denham argued there’s a woeful lack of Hollywood opportunities for her female Girls co-stars - in stark contrast to the show’s Adam Driver who has been offered roles in Cohen brothers and Stephen Spielberg films – it’s refreshing to see there’s one area in which we’re totally ruling the roost: social media.

Yep, in the very same week that the internet celebrated its 25th birthday, figures compiled by Finances Online reveal what we already knew – that we’re officially amazing at The Internet. Take a look at the numbers: Pinterest is used by 33 per cent of online women compared with just 8 per cent of men, 76 per cent of women online are Facebookers while the figure for men is 66 per cent – and we’re leading the charge on Twitter and Instagram, too. In fact, the only site we’re lagging behind on is LinkedIn, which is used by almost a fifth of women online and a quarter of men. And whoever looked forward to a LinkedIn status update anyway?

Frankly, we’re not surprised by the Girl Power takeover of social media. Our Twitter feeds are ALWAYS full of funny, intelligent and inspiring tweets from women whether it’s Ellen DeGeneres posting a hilarious snap of herself posing with a tiger and Tippi Hedren (as you do) or Labour MP Stella Creasy’s championing of women’s causes. While over on Instagram, we can’t get enough of the glimpses into Beyonce’s fabulous life or check out the interiors of Peaches Geldof’s new gaff.

It seems that social media is one of the few places where women are uncensored, where we don’t have to conform and where we can truly make our voices heard and our opinions count. Now that’s contributing to billion-dollar profits for digital businesses - maybe Hollywood will catch up soon.

Do you think women are better on social media than men? Let us know..


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