29 April 2014 by

Should We Ban ‘Pretty’?

World-famous Victoria’s Secret model and universal goddess Doutzen Kroes has revealed that she doesn’t want her unborn daughter to aspire to being pretty. Or beautiful, or anything else associated with the industry which once earned her $6.9million in one year, and put her firmly on Forbes’ list of highest paid models. Ironic, yes. Painfully so. But, satire aside, is she right?

“Though I love my job,” Doutzen, who is already a mum to a little boy, Phyllon Joy Gorré, continued, “I'm not changing the world. I'd love for her to study and to have different aspirations. We need to teach girls they can become presidents, and it's not about beauty all the time."
Her comments come in the week that Beyoncé released the video for her latest single, Pretty Hurts, which shows the lengths women have to go to in order to ‘fit in’ and pressure to be beautiful. Both serve as a poignant reminder of how women are currently viewed in the world. But are parents really doing damage when they tell their daughters they’re cute?

On the face of it, no. But down the line, an emphasis on female beauty can perpetuate sexism in society. What we tell our children is how they should value themselves and others. If we teach girls to assess each other’s worth - and their own - on looks, how can we ever expect men to do the opposite?

Maybe Doutzen and Bey are onto something - is banning ‘pretty’ really the answer?


Comments

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Nadine Leigh (Wed Apr 30 05:52:51 BST 2014): Interesting thoughts from Doutzen there is definitely more to life then being pretty and we should ensure that we inspire women and girls to be great and look to succeed at all levels. Interestingly I recall a report that said attractive men and women are more likely to be promoted and even world record holders and Olympic champions aspire to be pretty. Do models change the world - they can if they choose to. They can give back, start charities act as ambassadors even if the perception is beauty not brains. Do we tell boys not to inspire to be footballers? What we need to instill in women and girls is that you are not just the sum of what you look like that and that you should aspire to be anything you want, work hard, focus etc maybe you can't be a model its a 1 in a million job but you could do something else in the industry.