21 March 2014 by

Is This The End Of Ageism? TK Maxx's New Campaign Star Is 62 Years Old

The New Face Of TK Maxx Is 62 Years Old

Olga for TK Maxx [The Telegraph]

UPDATE: World, meet Olga Taylor. The 62-year-old is the star of TK Maxx's new campaign and was scouted while shopping in the brand's Twickenham store. She's just one of the many 'real' customers who feature in the campaign and is yet more proof that the end of ageism is in sight. 

28 Feb 2014: Is This The End Of Ageism?

GRAZIAGRAM: Is This The End Of Ageism?

Jessica Lange for Marc Jacobs Beauty [Marc Jacobs]

This week, Jessica Lange, the 64-year-old iconic Oscar winning actress and star of ‘American Horror Story’ was announced as the star of Marc Jacobs’ latest beauty campaign. On the same day, Nars announced 68-year-old Charlotte Rampling as its new face.

At the Rick Owens show in Paris, older models walked the runway, on American Apparel’s billboards 62-year-old model Jacky O’Shaughnessy and her enviable long grey locks replaced the teenage girls. With the LA Times reporting that there’s been a surge in demand for older models - is age discrimination finally on its way to the history books?

GRAZIAGRAM: Is This The End Of Ageism?

Charlotte Rampling is the new face of Nars [Getty]

If we're honest, probably not. But it's all definitely a good start, says Pam Lucas, the 63-year-old world-renowned supermodel and former face of Illamasqua. Speaking to Grazia she says. “As it stands, it’s all too easy to fade into the background when you get older, but for the first time, I feel hopeful that something is happening and the way we see age is changing.'

Illamasqua Beauty at Any Age model Pam Lucas, gorgeous!

Illamasqua model Pam Lucas [Illamasqua]

Of course, the older women featured are mostly still extraordinarily thin, beautiful, with striking features. And, despite the flurry of enthusiasm for the more mature model this week, in context it really is just a drop in the ocean.

But still, we’re optimistic. And so is Pam. Off to scout for cool looking 'Glam-ma's' at Brentcross this weekend, she says: “Of course, there’s a lot to do but this is a great start. It’s much more interesting when you have a balance of young and older women in the public eye – after all, style only gets better with age.” We couldn’t agree more. Grey, it seems, is definitely the new black…

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Martin Gordon (Fri Mar 28 21:32:32 GMT 2014): Am so glad for Olga and I too am proud to have been included in the same T.K.MAXX shoot ,never expected that at 83 to have been included ! Martin
Lesley Hall (Sat Mar 29 21:46:08 GMT 2014): Well done!