For women, winter has been all about the pink coat. This week however, the London Collections: Men – the capital’s biannual menswear fashion showcase – has made a solid play for men in pink. From MAN’s fluffy pink jumper to Lou Dalton’s tie dye pink suit, the look certainly upends conventional masculine palettes.
But it may be time to embrace a new era of the dandy. The British Fashion Council says the UK menswear market – now worth £10.4bn - has grown by 12% since 2008 and men are becoming more sartorially adventurous than ever before. The question is: are we ready for our other halves to rock such fashion forward looks? And will we be able to steal their chic new wardrobe?