It starts off well: the hope when you present your iPhone plastered with Emma Stone’s glossy locks to your new hairdresser, the moments spent relishing the head massage with naïve contentment. When you walk out of the salon later you’ll be a New Me - a shiny, bouncy goddess, you think. I might even get some layers.
An hour later, you’re having palpitations and telling yourself mantra-style that It Will Be Better After The Blowdry. It’s not. You lost control somewhere after the words ‘Alexa Chung Fringe’ were thrown at you and now you’re already trying to estimate how many months (years??) that it will take to grow out. It’s awful.
Sound familiar? Yep, like the vast majority of us, you’ve fallen victim to Salon Stockholm Syndrome – a form of beauty bias which prevents us from telling the truth about what we really think of our latest haircut. Last week, when one woman dared complain after a £360-haircut left her looking like she had bed-head hair, she was faced by a tirade of abuse from the stylist.
So we're saying it's time to stand up for our half-arsed highlights or dodgy dip dye. 'SSS' needs to stop, for our locks’ sake and for our sanity. From now forward, we’re going to be truthful (probably). Will you join us?