There’s a moment before I enter an expensive shop, when I question everything about myself. I’ve already checked my hair and potential make-up smudges in every other shop window for half a mile and I’ve smoothed down my outfit so many times there’s a chance it might just crumble right off my back. Then I straighten my shoulders, change my walk and look directly into the shop assistants’ eye (it appears more confident) as I step inside. And then I panic.
Similarly, it seems, to a further 34 per cent of the population who, like me, feel inexplicably judged when they’re somewhere ‘expensive’. A further 17 per cent said they even felt awkward when walking out of a fitting room. Whether it’s for our clothes, our manner, accent, or a nonsensical fear that somehow the shop assistant knows my bank balance, our shopping self-esteem apparently is at an all-time low. Which sucks, because we’re undoubtedly missing out on a whole load of potential purchases. Are you, too?