Paige Adams Geller, the denim supremo behind hot LA jeans brand Paige dropped into town this morning for a secret reveal of the label’s A/W 2014 collection. And with California’s Coachella festival just around the corner we took the opportunity to grill the redhead beauty on how to nail the festival denim look. From overalls to sensible shoes, Paige gave us the Coachella rules for 2014….
Paige Adams Geller [Getty]
GraziaDaily: So you must be a Coachella veteran?
Paige Adams Geller: For sure, although Im not going this year as we’ve just got so much on. But all the girls in our office are going to be there and are getting so excited for what they are going to wear. It's so much fun thinking it out.
GraziaDaily: Denim is obviously super important to the festival wardrobe, what are your top tips?
Paige Adams Geller: I think that when we think about Coachella one of the most important things is you have to be able to be adaptable from day to night because it goes from scorching hot in the day time, but then the desert can get really cold at night. So you have to be prepared for both. If you can bring a change of clothes that is awesome.
Left and Right, The Indio Short, Middle the Corrosion Short, All Paige
Shorts are obviously the go-to Coachella denim – whether it’s a short-all, little short onsises, little overall shorts or even long overalls which literally seem to be the most popular style across the board in our office right now. One of my favourite shorts styles is the Indio zip short in a grey wash – they are so rad because you can rock them out with a leather jacket in the night time when you get cold and just feel totally comfortable.
The one thing I would say if you are donning a onesie is to make sure you scope out the bathroom situation. Overalls are obviously a little easier to unfasten!
The denim overall or dungarees are having a major festival moment with celebrity fans in SJP, Rita Ora, Diane Kruger, Alexa Chung & Alessandra Ambrosio
GraziaDaily: What about making a festival statement?
Paige Adams Geller: I’m really excited about our Corrosion group – denim that looks like its been treated with a mixture of paint splatter and bleach. We have shorts that you can roll up and long pants – that is my favourite treatment when it comes to creating a look for a festival. Anything with a zipper detail is also great to get the festival look. I also love a denim jacket - they always looks nice with a clean white short – that’s a nice way to do double denim and shake it up.
From @Paigedenim Instagram - Clockwise from Top Left: Paige Overalls, mini shorts, Ms Adams Geller herself, two Paige employees working their Coachella Look last year
GraziaDaily: Any final words of wisdom?
Paige Adams Geller: You just need to make sure you wear sunscreen. And comfortable shoes. Just don’t bother with anything too fussy because you will die. You want either great, comfortable boots or sandals – anything else will kill your feet. And it's cooler to not try too hard in the shoe department!