Who is Hakaan?

18 February 2010

There’s a new name on the London Fashion Week schedule as it kicks off tomorrow. And none of you will have ever heard of him. Just who is Hakaan? Where did he come from, and more important – should we be going to his show tomorrow??

I made a couple of calls and discovered that he is a 37 year old Istanbul based designer, who won a major Turkish fashion competition. This earned him the attention of Mert Alas, one half of Matt & Marcus the photographic duo who shoot half of the worlds fashion campaigns.

So will this show be hot? Well, French Vogue editor Carine Roitfeld is 100% coming to London tomorrow just to see his show. Sealing the deal, at least for the promise of a high end fashion show experience, Hakaan has Edward Enninful of US Vogue styling and has booked Lara Stone, Natalia Vodianova, Natasha Poly and Anje Rubik to model for him! AMAZING.

Having now met the designer, and seen the clothes I can see why Carine Roitfeld would like them; they look like they were made for her. Sexy, short, long, lean and with an architectural element that gives it a high fashion kick.  

As I write Hakaan is hard at work with his team in a basement in Shoreditch, doing fittings. He doesn’t speak much English, but what he lacked in chattiness he made up for with some nifty pinning and pulling.  I don’t want to get into hype territory here, but tomorrows show is one I definitely won’t be missing! 

- Melanie Rickey




Photographer: Cuneyt Akeroglu
Makeup: Niamh
Hair: Yumi Nakada at D&V management


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