Sneak Preview: Nicola Formichetti & Nick Knight Shot Diesel's Tribute Campaign On An iPhone

28 October 2013 by


Not only does Nicola Formichetti have one of the best Instagram accounts on planet fashion, but he is also incredibly savvy when it comes to his campaigns. For his first Diesel ad Formichetti side-stepped lengthy castings and found his models on Tumblr. But now he has ditched the professional equipment altogether and shot the whole thing on an iPhone.

These are no average Instagrams, as the campaign for his #Dieseltribute collectionn was taken by legendary photographer Nick Knight and his team at SHOWStudio. Cool, huh? Our friends over at Diesel HQ have given us a preview of the iPhone snaps, which will make you want to get drenched in badged denim. Don't say we didn't warn you.

Denim vests, quiffs and winged smoky eyes have never looked so good. Diesel comments that the 'campaign focuses on the glitching capabilities and filters of today’s best in class photo and video apps.' Translation? Someone needs to invent a Nick Knight filter, A-SAP. 

[Diesel and Instagram]

Let's give you a quick intro to the collection shall we? #DieselTribute is a celebration of the brand's history, with elements sourced from from its 35-year historical archive. In the words of Nicola: 'This collection is my homage to the DNA of Diesel.' The 45-piece capsule collection which features leather and denim hits stores on 4th November.

The campaign images will be shared on Tumblr, Facebook and Instagram (natch), and of course will appear riiiight here on Grazia Daily. As we'll be reporting on Nicola Formichetti's first capsule collection at Diesel from every angle in our designated denim dock.


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