Bag Your Denim Tribute And Meet Diesel's Artistic Director Nicola Formichetti In Store!

07 November 2013 by

Both denim and Diesel are undergoing a serious reboot thanks to the vision of newly appointed Artistic Director Nicola Formichetti, who aims to ensure that the label is 'the brand to go to' for a denim fix. The #DieselTribute collection, the first under Formichetti's helm, is a 'homage to the DNA of Diesel' and has just hit stores the world over! The man responsible for adorning Lady Gaga in THAT meat dress and who's single handedly revamping your denims, yup, Mr Formichetti himself, will be in store for a meet and greet from 4pm to 6pm tomorrow night (Friday 8th November) and boy are we excited to pick his brain!

'It was a mixture of archive pieces, old patches and studs and old denim pieces. I patchworked all the history into one capsule collection' Formichetti told The first to be given access to the previously untapped Diesel archive in Breganze, Italy (jeal? us?) which holds pieces from across the brand's 35-year history, Nicola reportedly immersed himself in thousands of pieces from previous collections, emerging with a 45-piece capsule collection of jeans, jackets, vests and shirts - all painstakingly hand-crafted in denim and leather and accessorised with bottle tops and eagle iconography.


Emphasising the cross over between old and new, the accompanying campaign for the collection was shot entirely on iPhone! These are no average Instagram snaps though, as they were shot by legendary photographer Nick Knight (Formichetti calls him 'a fashion god'), and his team at SHOWStudio. Denim vests, quiffs and winged smoky eyes have never looked so good. 

Come and meet Nicola Formichetti and have first dibs on the #DieselTribute collection from 4-6pm on Friday 8th November at Diesel's Covent Garden Store.


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