That’s today’s most pertinent bridal question, thanks to a host of celebrities suddenly walking down the aisle in – shock horror! – non white dresses. The latest is actress Kaley Cuoco who married Ryan Sweeting on New Year's Eve in a strapless candy floss pink Vera Wang frock. In the picture Kaley does a Carrie Bradshaw in Paris, hiding in her sugary 'mille-feuille' tulle dress. She kept the focus on the frothy frock, as her hair was pulled back into a loose updo, secured with a pretty diamond headband.
But she's not the only one to get married in colour. American reality TV star Adriana de Moura tied the knot back in May in a dove grey embellished gown. (The bridesmaids were in white). You might not have heard of Adriana (we hadn’t either but FYI she’s from The Real Housewives of Miami show) but her non-white wedding gown fell hot on the heels of 90210 star Shenae Grimes who chose a black Vera Wang creation for her wedding. Jessica Biel and Anne Hathaway also bucked tradition with their pink gowns and the trend’s even been taken up by the hippest of hip, movie director Sofia Coppola who chose a lilac Alaia dress for her French nuptials.
Oscar de la Renta pastel wedding dresses
Turns out these celebrity examples are representative of what us normal, civilian-brides if you like, are doing too. According to a recent survey, more than a quarter of young brides would not get married in white – with one in ten opting for a red wedding dress. Pink was the next most popular option and four per cent said they were choosing a blue wedding dress.
It’s perhaps why designers too are moving away from showing all-white collections of bridalwear on the catwalk. At Bridal Fashion Week in October Vera Wang presented an all-pink Spring Summer 2014 collection. 'Think pink and the irony of pink and all those shades for winter,' Wang told WWD backstage after her show. Wang offered up a range of shades to choose from, including coral and peony. 'Look how flattering is it on all skin types,' Wang said and we have to agree.
Vera Wang's all pink Spring Summer 2014 collection
OK, so 85% of brides would and will still get married in white but I reckon it’s refreshing to see and read about at least some people bucking the trend. As women are starting to get married later, it feels like brides have more financial control and more confidence to do what they want – and do something different. The plethora of “alternative” bridal blogs and Pinterest has helped democratize the wedding planning process, too. And that’s got to be a good thing.
Whether it’s choosing a coloured wedding dress or, aka Keira Knightley shunning big numbers for your big day, it’s nice to witness this Bridechilla movement. Saying that, I opted to wear white on my big day because it’s the only day you can get away with a long white number unless you have a lifetime of red carpets to walk in Cannes, right?
But what do you think? Would you get married in colour? Let us know on Twitter @Grazia_live...