The Kimye Effect? Sales Of Grey Wedding Dresses Soar Thanks To THAT US Vogue Cover

15 May 2014 by

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[US Vogue]

The Kimye wedding hasn't even happened yet, and Kim is already creating bridal trends. Kim Kardashian is doing for grey gowns what Kate Middleton did for lace sleeves. She wore a dove grey strapless Lanvin gown, with a draped bodice and detailing at the waist on her cover of US Vogue and according to eBay there has been a 260% rise in the sale of grey wedding dresses.

eBay spokesperson, Laura Wilkinson-Rea comments, “Kim Kardashian and Kanye West continue to fascinate us and influence the style agenda, so it comes as no surprise that they have an impact on Britain’s choice of bridal wear." We saw 50 shades of grey at Bridal Fashion Week, with Johanna Johnson, Naeem Khan and Amsale all exploring this colour palette.

Amsale and Johanna Johnson [Catwalking]

It's not just grey which is a popular colour, as EBay have noted that the sale of coloured dresses have soared as green wedding dresses are up by 72%, blue gowns by 95%, and floral prints up by an incredible 107%. A host of celebrities have walked the aisle recently in – shock horror! – non white dresses. Kaley Cuoco wore a strapless candy floss pink Vera Wang frock, Shenae Grimes black Vera Wang and Sofia Coppola lilac Alaia. We've rounded up some of the best dove wedding and bridesmaid dresses so you can get the look in the gallery below...

We'll be keeping you posted with every wedding moment (and selfie) so stay tuned to our #kimyewedding updates. And for the dramas you didn't see, pick up the new issue of Grazia, out on Tuesday.

GALLERY>> 15 Shades of Grey Wedding Dresses


[a target="_blank" href="">£143[/a]

Jenny Yoo

[a target="_blank" href="">£177[/a]

Johanna Johnson

[a target="_blank" href="">Price on request - Browns Fashion[/a]

Vera Wang

Reem Acra

[a target="_blank" href="">Price on request - Browns Fashion[/a]

Notte by Marchesa

[a target="_blank" href="">£865[/a]

Saint Laurent

[a target="_blank" href="">£5,165[/a]


[a target="_blank" href="">£3,585[/a]

Notte By Marchesa

[a target="_blank" href="">£1,055[/a]

Eliza J

Bridesmaid dress,[a target="_blank" href=",default,pd.html"> £180[/a]


[a target="_blank" href="">£4,275[/a]


[a target="_blank" href="">£3,630[/a]


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