There are two scenarios that come to mind when I imagine buying ‘the’ dress and both fill me with dread. Scenario 1: Sample sales, just like the one in Friends. Ok, my bridesmaids would be pretty successful armed with a tear book of my favourite dresses and a whistle, but it’s way too stressful, encourages panic buying and I have little faith in the returns policy – cue me having a ginormous ball of tulle stuffed at the back of my wardrobe for eternity. Scenario 2: is the too bridy bridal shop, where the sales assistants ask ‘ooh, will your husband allow you to spend that much?’ (Yes, that’s really happened and seriously?? It’s 2014. He’ll wear a dress too, if I say so!) It’s all a bit too much, too twee and I feel I am being judged for wanted it to be backless/low cut/ sheer.
But, there is a very stylish answer for the modern bride-to-be: SecretSales.com - aka the mecca of online flash designer sales - today launches a ten day Wedding Shop, featuring designers such as Amanda Wakeley and Eliot Claire at sale prices that seem too good to be true, but aren’t. Unlike stressful samples sales you can return your dress within 14 days and unlike old fashioned bridal shops your order will take about ten days to arrive, not 6-9 months. Bargain + online + flexibility = a wedding shopping no brainer.
They also have a selection of accessories you’ll want even if you’re not getting hitched, bridesmaid dresses and groom suits from designers such as Versace and Balmain. Sizes are limited and change, so it pays to check back throughout the day for your size to come in stock. In fact, this feature would have hit Grazia Daily a lot sooner if I hadn’t been too busy looking myself. Now, back off that one shoulder Wakeley, it’s all mine!
By Grazia’s resident bride-to-be, Poppy Lara