Have you ever wanted to jack in your career and opt for something wildly different? Then you may have noticed – particularly on Instagram and especially among fashion industry folk – that right now it seems everyone is giving up the regular grind for a new life in floristry. Touted as the happiest job going, starting a career in flowers is friendlier than most – part-time or evening courses allow you to dip a toe in before fully committing. But it’s still surprising to see high-flying fashion power people eschewing the glamour of the FROW, fabulous parties, wonderful clothes and global travel in favour of 4am starts at the flower market, isn’t it?
Flowers and fashion, fashion and flowers. From embroidered pansies on a Christopher Kane biker jacket to the fact that Versace’s recent couture catwalk featured 25,000 fresh orchids encased under a glass runway, designers will never cease to be romanced by nature. But the lines are now more blurred than ever, as a flurry of insiders trade editorial deadlines for deadheading and delphiniums.
In last week’s magazine we profiled the key style industry players swapping fashion week deadlines for the serenity of a flower workshop - and here are the ones we enjoy following most for flower-inspo on Instagram.
Scroll through the gallery below to find your favourite arrangements now…
Fashion Industry Players Turned Florists
1 of 5@theflowerbx
FLowerBX: Just one type of flower – in large volumes – create Flowerbx’s striking masterpieces. Their bursting hydrangea bouquets are particularly desirable.
2 of 5@florastarkey
Flora Starkey: Like a country garden growing with wild abandon, Flora’s arrangements look too good to be true. Flora is also often hired as a floral stylist on the set of magazine fashion shoots.
3 of 5@rambertfleurs
Rambert Rigaud: Like still-life studies of antique paintings, Rambert’s sumptuous creations have an other-worldly quality – as does his beautiful Normandy garden you can dream of walking through.
4 of 5@wilder_
Wilder: With exotic-looking orchids, spiky succulents and tropical palms, Jordana’s arrangements speak of the warm climate and minimalist cool of Australia. She makes even wilted greenery look sophisticated.
5 of 5@tthblooms
TTH Blooms: Miniature in size, mega in prettiness,Taylor’s small creations are rustic down to the brown paper tags tied up with string and vintage glassware receptacles.