Click on DKNY's twitter account and you'll discover the message: '@dkny has yet to tweet'. Which is most disconcerting, for it basically means: 'all past tweets have been deleted'.
This should send shivers down your spine – because it must be a mistake, mustn't it? Hiding somewhere in a bathroom, surely, is a poor DKNY social media handler trying desperately to work out how to magic themselves to Timbuktu before anyone notices they have erased no less than six years of social media gold.
But alas no, it is not a mistake. @DKNY, the twitter feed of the much-loved 'DKNY PR Girl', has officially been deleted. And it's been deleted on purpose. Why? Because, according to Aliza Licht, the brand is 'heading into an exciting new creative direction'.
Since 2009, @DKNY has been run by Aliza, Donna Karan International’s SVP of global communications, who went by the alias 'DKNY PR Girl'. Entertaining the Twittersphere with insider info on the Donna Karan HQ, and also, the many day-to-day excitements in her own fashion-focused calendar, Licht managed to amass a following of thousands (539,000 it is now) whilst remaining (bar her pseudonym) anonymous.
She eventually succumbed to industry pressure and revealed her true identity (by video) two years after starting the account. But nonetheless, she continued to tweet from @DKNY as normal, even going on to releasing a book – *Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media – *off the back of her success.
'Going forward for any personal or book related tweets, I'm just around the corner @AlizaLicht. DKNY PR GIRL is all grown up!'. This was her last official message from the @DKNY handle – one which swiftly follows last month's news that Donna Karan herself is stepping down as chief designer of her eponymous brand; a label she started in 1984.
We wish DKNY PR Girl all the best in her adult life – and are now clicking back to our interview with with her last month...
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