Some stages in our beauty regime are second nature, but applying a serum - not so much. Even plenty of hard and fast beauty junkies are perplexed by exactly what these little potions add to their skincare routine. So let us explain: a serum is a light, water-based formula that delivers a high dose of active ingredients directly to the skin to tackle a specific concern. Consider them the skincare equivalent of the booster in your freshly pressed juice.
Unlike oils and moisturisers - which sit on the skin to provide a protective layer - serums contain particles small enough to penetrate the skin and reach the epidermis with a direct hit of good stuff. As they're water-based, they're great for carrying water-soluble ingredients like Vitamin C to brighten your complexion fast.
So, who should use one? Everyone! Contrary to that 'luxury' label, they're an integral part of every productive skincare routine.
There's a serum to suit every skin issue - they can help alleviate everything from hyper-pigmentation to acne to dullness. Serums are best used after cleansing and when applied to dry, cool skin. And take heed: DO use daily.
SHOP: The Best Face Serums To Treat Every Skin Type
www.boots.com
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Tired city skin? Vichy's Idealia Life Serum is the perfect fast fix when the commuter life is taking its toll. Amino acids help protect against pollution, while antioxidants help rid the skin of toxins.
www.feelunique.com
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This wonder night oil works as you sleep, meaning you wake up to revived and beautiful skin. The four essential ingredients (a blend of potent oils, natch!) not only are anti-ageing but are also proven to help you get your seven-hour zzz.
www.renskincare.com
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Your go-to serum if you're guilty of over-sunning. This lightweight formula helps alleviate uneven skin tone and is really hydrating. It's also free of nasty parabens and sulfates.
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This organic serum is a fast pick-me-up for neglected skin. A few drops is all you need for a nourished, brighter complexion.
www.cultbeauty.co.uk
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Feeling grey? Then a hit of Aesop's divine-smelling antioxidant formula is due. Grape Seed and moisturising oils shield and nourish your skin, making it a great formula for sensitive skin types.
www.philosophyskincare.co.uk
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Philosophy's fab all-rounder combats redness, uneven skin tone and even acne scarring with its intense formula. Fruit acids and Vitamin C work their magic, speeding up cell renewal and drawing blood to the surface to make skin look plumper and more luminous.
www.spacenk.com
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This hydrating mini miracle worker is Elle Macpherson's secret to tighter, brighter and rejuvenated skin.
www.johnlewis.com
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Murad's formula acts fast on wrinkles with Wild Yam Extract, encouraging collagen production to reduce fine lines and hydrate.
www.dr.hauschka.co.uk
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If your skin needs a little help finding its balance, then this overnight serum should do the trick. Apple fruit hydrosol and apple blossom help skin recuperate to leave it brighter and more radiant come morning.
www.sephora.com
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If your skin is sensitive, then a daily dose of this antioxidant-rich cream will help protect against daily aggressors like pollution. Also packed with Vitamin C, it leaves skin nourished and smooths fine lines. Bonus: it smells heavenly.
www.laprairie.co.uk
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This pro-wrinkle-relaxer harnesses plumping hyaluronic acid and tightening proteins to give your face a contoured effect sans makeup.
uk.royalfern.com
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A robust multitasker packed with a hard-working blend of retinyl palmitate, glycolic acid, and probiotics which collectively help to firm the skin, even out texture and strengthen the skin barrier. Unlike other retinols that are known to be harsh on the skin, the inclusion of mushroom extract in this formula makes it suitable for all skin types. Yes, really.