With its bountiful shine and body, it was only a matter of time before Selena Gomez’s hair landed her a big beauty job – and that day has finally come. The singer has been named the new face of Pantene in the US, where her glossy tresses will be swishing all over TV and print ads to promote strong, confidence-boosting hair.
Revealing the partnership, Selena wrote on Instagram: “I am so happy to announce my new partnership with Pantene! #SelenaxPantene #strongisbeautiful @pantenehair.”
And the (deserved) gushing didn’t stop there. Via press release she added: “I've always loved using Pantene, so it's a dream come true to be the brand's newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves.
The ads won’t hit the US until August, but Selena shared a small preview that proves why she’s a perfect fit for Pantene’s classic, health-centric image. We may not be seeing her hair-tossing prowess on UK TV screens, but we’ve still had a little glimpse in this behind the scenes video from her campaign shoot…