Preen On What It’s Like To Dress Michelle Obama

Michelle Obama chose to kick off her London look, by landing for her state visit wearing her much-loved British label Preen. With her two daughters, Sasha and Malia by her side, the First Lady looked modern, but refined, by mixing cornflower blue lace with neon yellow.

The dress is a custom variation of the Lou dress from Preen pre-fall 2015 collection. Always one to be coordinated, she accessorised with drop down blue earrings, and a perfect matching yellow manicure. This isn't the first time the First Lady has worn Preen - she wore the label she appeared on David Letterman's show in 2012, and at the first presidential debate for the 2012 election at the University of Denver.

We chatted to the designers behind Preen - Justin Thornton and Thea Bregazzi - to find out what it's like to dress the First Lady...

Grazia Daily: What do you think it is about Preen’s dresses that Michelle Obama so likes and suits?

Justin and Thea: "We love that the First Lady is bold and directional with her fashion choices, she loves colour and strong silhouettes, as do we."

Grazia Daily: Did you know that she would be wearing this dress at this time? Or are these moments a complete surprise?

Justin and Thea: "We had made the dress for her trip to the UK, but had no idea when or where she would wear it."

Grazia Daily: How do you arrange the custom-design tweaks? And have these changes ever inspired you further along the line with your collections?

Justin and Thea: "Generally, she selects from our collections, all of the dresses she has worn are directly from our collections, we sometimes just add a bit of length to skirts or sleeves, she never wants a special design. We find her inspirational and love how she has really moved bolder directional fashion forward and opened these ideas and style up to all. "

Grazia Daily: How do you find consumers respond to her wearing the brand? i.e. do those pieces sell faster/more furiously than other celebrities?

Justin and Thea: "It’s amazing, when she wears something we get a lot more sales and requests from new customers. She is such an inspirational woman and a great supporter of younger smaller brands. We are honoured to dress her."

Michelle is visiting the UK to promote the 'Let Girls Learn' initiative. On Tuesday she met with students to discuss how both the U.S. and U.K. can work together in promoting the significance of female education, and highlight the importance of expanding access for women to learn across the world.

Let's hope that the First Lady surprises us with more British fashion hits on her visit.

*** See Mobama's style evolution in the gallery below...***