We developed an obsessive habit of bulk-buying Maybelline Babylips on trips to New York for Fashion Week, having spotted it backstage on countless occasions. So imagine how happy we were when it finally landed on UK shores.
Why has it gained such cult status with make-up artists and beauty editors alike? It’s everything you want from a lip balm (super nourishing with a pop of pick-me-up colour) and at a mere £2.99 a go, it's an absolute steal.
We’re equally obsessed with the new Dr Rescue version with extra eucalyptus to heal sore, chapped lips.
Top Tip: Try dabbing it onto your cheeks for a subtle flush of dewy colour.