London Fashion Week attracts the hottest celebrities, bloggers and fashionistas from around the globe and year after year, nobody manages to bag a cooler FROW than Burberry.
From the new generation of fashion lovers like Harry Styles and Suki Waterhouse to seasoned pros like Anna Wintour and SJP, everyone knows the opportunity to witness Burberry's latest designs is the hottest ticket in town.
Although there are many magical moments from Burberry's LFW shows over the years, we've whittled down some of our favourites.
Burberry best show moments
1 of 10Paloma Faith
Paloma Faith cured London's BAFTA hangover at Burberry's AW14 show that took place the day after the awards. She performed tracks like 'Only Love Can Hurt Like This,' accompanied by six violinists and two cellists. [Getty]
2 of 10Bradley Cooper & Anna Wintour
They may not be the most likely of celebrity pals but Bradley Cooper and Anna Wintour were seen chatting up a storm at Burberry's AW14 show. Bradley was in the front row to watch girlfriend Suki Waterhouse. [Getty]
3 of 10Kate & Cara
Supermodel look-a-likes Kate Moss and Cara Delevingne showed up to the Burberry Prorsum Spring/Summer 2015 catwalk show hand in hand. [Getty]
4 of 10Harry Styles & Cara Delevingne
Right at the peak of the Harry and Cara rumours, Styles sent Directioners into overdrive when he sat in the front row for Burberry's SS13 show to watch Cara strut her stuff. He later said: "She was great, she did a great job. She looked amazing." [Getty]
5 of 10Tom Odell
Tom Odell closed Burberry's Autumn/Winter 2013 collection show with a surprise performance after a stage at the end of the runway opened up to reveal Odell and his singers dressed in black trench coats (Burberry, of course). [Getty]
6 of 10The trench coat reinvention
He’s covered them in feathers, flowers and crystals, twisted them into intricate origami and fashioned them from mirror-shine metallic leather; Christopher Bailey has truly reinvented Burberry's 134-year-old classic trench coat. [Getty]
7 of 10Samantha Cameron
As the former creative director for Smythson and ambassador to the British Fashion Council, Samantha Cameron proved she was taking her role as first lady of fashion seriously at the SS10 catwalk. [Getty]
8 of 10Model wobbles
Despite the A-list FROWs and impeccable designs, even Burberry wasn't immune to a tumble at the SS11 show. [Getty]
9 of 10SJP & Anna Wintour
Sarah Jessica Parker and Anna Wintour are no strangers but when they attended the Burberry Prorsum Spring/Summer 2011 show together, it still set our fashion hearts-a-flutter. [Getty]
10 of 10Arrival of the ponchos
In 2014 there was no fashionista worth her salt seen without a monogrammed Burberry poncho. At the AW14 show is where they debuted, modelled by the entire Burberry army. [Getty]
by Laura Donaldson. Follow Laura on Twitter @lauradonaldson_