Remember hair mascara? Well thankfully hair chalk is nothing like it. So with that niggling fear put to bed, let’s ask: what exactly is hair chalk? And why is everyone raving mad about it?
Only yesterday Alexa Chung chalked up her plaited ‘do and shared it on Instagram. L’Oreal have now jumped on the dusty bandwagon creating a range of eight colourways for their new Hairchalk collection. This follicular phenomenon has actually been swishing around town since 2011, but you can consider mainstream status to be in the very near future. Chloe Noorgard: you will have no spare time from henceforth.
Rita's really colourful bob is down to hair chalking [Instagram]
According to the brand’s marketing director at L’Oréal Professionnel and Essie, Ségolène de Noray, this product: 'Allows us to go toward younger women, women who love changes, who aren’t necessarily [attracted to colouring].' And industry experts are predicting that this product could generate millions of dollars in its first year.
So what’s it all about? Where traditional methods involve products that genuinely are sticks of chalk used by girls on the street who couldn’t afford anything fancier, L’Oreal’s Hairchalk (retails at around £20) is a liquid product that can be applied to strands of hair – however you should desire – and it then turns into a powdery chalk, giving you a subtle colour that fades away between two and 10 washes later. Just right for those who are seeking out My Little Pony hair, or are already looking forward to next season's ultra-violent pastels and ferocious fondant colours.
Rita Ora, Lady Gaga And Nicky Minaj have already done it, as have the beauty pros of Chanel and Marc Jacobs' runways, so in order to get you started, here are some top tips on using chalk pastels from blogger Kristin Ess of The Beauty Department:
*Twist the hair as you chalk. The texture from twisting makes the chalk release more pigment.
*Senellier brand pastels have the brightest and most intense pay off we’ve ever seen… and we’ve tried a lot.
*Don’t chalk your hair too often. At the end of the day, you’re using powder pigment on the ends of your hair and that can suck up a lot of natural moisture that you need in the ends of your hair.
*Doing updos with chalked hair is ideal because you won’t get as much on your outfit.