Pippa Middleton attends the Cheltenham Festival Day 3 at Cheltenham racecourse on March 14, 2013 in London, England
Pippa Middleton at a memorial service for Sir David Frost at Westminster Abbey on March 13, 2014 in London, England
Pippa Middleton attends the wedding of Arabella Musgrave and George Galliers-Pratt at St Paul's Church, Knightsbridge on February 8, 2014 in London, England
No one would ever have imagined that a bridesmaid dress could have such an immediate effect on the global consciousness, but all it took was one well-fitted Alexander McQueen gown and the world succumbed to Pippa Power. A glace at that unfathomably pert behind and we were hooked, so much so that Pippa Middleton is now not only known as 'the Duchess of Cambridge's young sibling', but as a super brand in her own right – a fact that she is certainly making the most of. Go Pippa!
First came the launch of 'Celebrate', a much-hyped party planning tome offering a seasonal guide to British-themed occasions from Bonfire Night to New Year's Eve. Then, following a stint as resident domestic queen of Waitrose magazine, Pippa landed a column in esteemed US publication Vanity Fair in which she has already written about Roger Federer’s breakfast habits and her own childhood tennis experiences.
And, just like her sister Kate, the Americans can't get enough of her. Pippa briefly moved over to New York last year where she attended high profile events like the US Open in dresses by UK brands Paper London and Phase Eight. Like her big sis, Pippa tends to favour Brit designers (in fact, the two have been known to share clothes) with her go-to labels including Beulah London, Issa, Tabitha Webb and Roksanda Ilincic. When she launched her debut book last year the 29-year-old changed a whopping four times in one day into British hits from Stella McCartney, Markus Lupfer, Paper London and Roksanda.
Whether she's shopping on the King's Road or at the opening of an art exhibition, Pippa keeps her look super simple, keeping things interesting with a floral print or a pop of colour.