On The Autumn Winter 2014 Campaign Trail: Meet This Season's Muses

By Grazia - 21 November 2014

Editor

The sun has barely got his hat on, but it's time to get some Autumn inspiration from the new ad campaigns which are trickling into our inbox. Kendall Jenner has bagged a major campaign for Givenchy, Jeremy Scott has chosen Linda Evangelista for his first ad since being named Moschino's Creative Director and Valentino has tapped Terry Richardson again - or his tattooed arm, at least. See all the Autumn Winter 2014 campaigns that have landed in the gallery above and read on for details on our faves so far... 

HUNTER'S VISUAL FEAST

Hunter has collaborated with visual artist Mat Maitland for their AW14 campaign video, as well as our SS15 show. It features models Charlotte Wiggins and Neelam Johal as well as a host of animals set within an arresting and surreal landscape. Watch below...

 

MATTHEW WILLIAMSON'S BOHEMIAN MILIEU

'I wanted the shoot to ooze relaxed glamour with layers of print and texture,' Matthew Williamson told us of his new campaign. 'Inspired by a photo of a sleek, monochrome, 1970s apartment with a Moroccan rug as centrepiece, I imagined the woman who might live there - jet–set, empowered but with a playful side. She has curated a wardrobe to match this – forever pieces with character. The set emulates her style, complete with ethnic rug.' Sounds dreamy!

MATTHEW WILLIAMSON AW14 CAMPAIGN.jpg

 

SHANINA SHAIK GETS ACCESSORIZE'D

She's the 'who's that girl?' of Ibiza's A-list summer and a Victoria's Secret model who got an invite on Justin Bieber's yacht. Oh, and she's just landed at the top of Grazia's Chart Of Lust too. We're talking about Shanina Shaik who is one of the faces of Accessorize's new campaign (below right). The gorgeous shots see her on a very English picnic with Anna Brewster and Milou Sluis, complete with pears and a whole lot of pretty accessories. It was shot in the idyllic countryside at luxurious 17th century Palladian country house, Aynhoe Park. Umm, yes please.

Accessorize Autumn Winter 2014 Campaign.jpg

DARIA WERBOWY STARS IN AND SHOOTS SELF PORTRAITS FOR EQUIPMENT

Oh to be so in demand! The very lovely Daria Werbowy was chosen by the L.A. HQ of Equipment to be the face of, the stylist and the photographer for their Autumn/Winter 2014 campaign. Based in her Ireland home (who knew?) and casting herself as eight different women (well, we all have those days) Daria captured each one during a two week period - which has resulted in many a hair 'do and a mix of styles, from '60s ingenue to '70s rocker.

IRELAND BALDWIN ON A RAMPAGE

Alec Baldwin and Kim Basinger's 18-year-old daughter has just bagged her first ever solo campaign for Rampage. Ireland, who is signed with IMG Models, follows in the footsteps of Petra Nemcova, Bar Refaeli, Gisele Bündchen and Irina Shayk, but for the shoot, she's channelling her mother's role in the 9 1/2 Weeks by sexily posing behind window blinds and eating strawberries. Saucy!

IRELAND BALDWIN ON A RAMPAGE

 

CHLOE'S MOVIE MOVES

Rather than playing the usual campaign game, Chloé is mixing it up for Autumn Winter. For the first time ever, the French fashion house has shot a behind-the-scenes video that gives us a taster of the campaign to come. Today we have a sneak preview (watch below) which shows Sasha Pivovarova and Andreea Diaconu driving a convertible car in upstate New York. Unsurprisingly, a Chloé road trip is the dreamiest of them all. You can watch the full video, shot by Inez van Lamsweerde and Vinoodh Matadin, on chloe.com when it lands on 1st August.

EDIE'S WILD BEAUTY FOR ALEXANDER MCQUEEN

Edie Campbell has scored her second campaign for Alexander McQueen and looks positively ethereal draping herself on the lavish chairs of a London house. Shot by photographer Steven Klein, the campaign 'captures the narrative and essence of the romantic and wild beauty' of the Autumn Winter 2014 catwalk show. It's brilliantly creepy.

alexander mcqueen edie campbell

A DOSE OF HOLLYWOOD GLOSS FOR MAX MARA

Once again Max Mara has chosen a major actress to front its accessories collection with Amy Adams being snapped up as the glossy new face. Amy, who's been nominated for no less than five Academy Awards, was shot in New York by Mario Sorrenti and showcases the brand's iconic Signature Bag and the unmistakable Margaux in all her Hollywood glory.

Amy Adams Max Mara Autumn Winter 2014 Campaign.jpg

 

LARA STONE GETS STEAMY FOR CALVIN KLEIN

Photographed by Mert Alas & Marcus Piggott, Lara Stone is making a return for Calvin Klein, modelling in both the jeans and underwear campaigns alongside male hottie, Matt Terry. The shots are an extension of the fab #mycalvins social media campaign, which has seen everyone from Kendall Jenner to Miranda Kerr getting involved and showing off their waistbands.
 
Brit model Stone has a long-running relationship with the fashion house after first being introduced on the Calvin Klein Collection runway at the Spring 2007 show. She's seen been the face of various CK campaigns since 2010. 'My relationship with Calvin Klein has spanned many years and it’s an honour to be a part of this iconic brand’s legacy and to be featured in such timeless creative,' she said. 'The campaigns are always so beautifully and artistically presented – and are always fun to shoot. Matt and I have a great working relationship and it’s always a fantastic atmosphere on set with Mert and Marcus.'

lara stone Autumn Winter 2014 Campaign calvin klein.jpg
 

DKNY'S NEW YORK MASH UP

It comes as no surprise to hear DKNY has been inspired by New Yorkers this season. The brand went back to the streets to tap into the  city’s sleekest, chicest and most original cast yet. The campaign features 15 real people, from artists to biologists, actors and models (all of whom walked in the Autumn Winter 2014 show) and each one represents what it means to be a New Yorker. Oh, and Rita Ora's in there too.

KENZO GETS THE DAVID LYNCH TREATMENT

Kenzo took inspiration from David Lynch for the Autumn Winter 2014 collection and now the man himself has designed a colourful and quirky set for the campaign. The images feature models Guinevere Van Seenus and Robert McKinnon in cinematic scenes, dreamed up by creative directors Carol Lim and Humberto Leon in collaboration with Toiletpaper magazine, known for their unique and playful take on the eccentric. 'Guinevere really feels like a woman who could live in David Lynch’s world and could emulate the range of character one could see in his movies,' said Leon. 'We loved how she plays on the subtly ambiguous relationship with Robert. It’s part of the process of trying to discern what’s really going on.'

NICHOLAS GHESQUIERE'S THREE SNAPPERS FOR LOUIS VUITTON

Nicolas Ghesquière’s debut fashion campaign for Louis Vuitton has arrived - and he hasn't done things by halves. In fact, the designer has enlisted not one, not two, but THREE legendary photographers to provide their unique visual signature. Step forward Bruce Weber, Annie Leibovitz and Juergen Teller who shot four 'contemporary heroines' including longtime LV muse Charlotte Gainsbourg as well as models Liya Kebede, Freja Beha Erichsen and Jean Campbell. Dubbed 'Series 1', WWD reports that the campaign is touted as a mold-breaking collaboration that crosses over into the realm of art inspired by Ghesquière’s recent collection. 

Autumn Winter 2014 Campaign Trail: Charlotte Gainsbourg For Louis Vuitton, Gisele Bündchen For Stuart Weitzman, Alexa Chung Longchamp, Linda Evangelista For Moschino, Versace, Prada, Zoe Saldana For Stuart Weitzman

 

GISELE STEPS INTO MOSSY'S SHOES

Move aside, Kate Moss - there's a new Stuart Weitzman muse in town. And if anyone's going to live up to Mossy, it's Gisele Bündchen. The new face of the brand was shot by Mario Testino in a set of super-minimal black-and-white images. The Brazilian stunner was chosen, in the words of the Stuart Weitzman team, because of her 'international fashion icon status'. What's more, she embodies everything from trendsetter to tomboy to multi-tasking mum - and impossibly hot supermodel too.

Gisele For Stuart Weitzman campaign.jpg


 

ALEXA CHUNG RETURNS FOR LONGCHAMP

Remember those Instagram videos of Alexa Chung larking about at a French château? Turns out she was shooting the latest Longchamp campaign and now we have the super-chic results. The model, DJ, journalist (we could go on) showcases the new Le Pliage Héritage bag - a trapezoidal design that celebrates the 20th anniversary of the iconic Le Pliage - as well as a rather cute Jack Russell. Check out this candid behind-the-scenes shot...

ALEXA CHUNG RETURNS FOR LONGCHAMP

Photographed by Max Vadukul, this is the second successive season that Chungers has been hailed as the Longchamp woman and she's hailed for her 'relaxed, rock ‘n’ roll attitude'. And yet again, there's an accompanying video too, directed by Jean-François Julian featuring Alexa in a series of Alice in Wonderland scenarios. It's set to air on www.longchamp.com on September 9th.

MOSCHINO'S FAST FOOD GOES BLACK & WHITE

Jeremy Scott chose Steven Meisel to shoot his first ever collection since being named Moschino's Creative Director. Yes, this is the fabulous collection inspired by fast food which hit the Milan catwalk in February. Who could forget the McDonald's Moschino Happy Meal handbags? Or SpongeBob Square Pants knits? Exactly. Well, for the Autumn Winter campaign, it's none other than Linda Evangelista who's showcasing the 'Pop Couture' creations. The superdupermodel brings her air of classic charm to the pieces, amped up by the black and white, rather than full-on colour, shots which are brilliantly '90s, no? Talk about iconic. UPDATE: New shots have arrived showing that it's not only Linda who's been tapped by Mr Scott. In fact, Stella Tennant, Carolyn Murphy, Saskia Debraw, Karen Elson AND Rachel Zimmerman have had the Moschino treatment too. 

MOSCHINO AW14 CAMPAIGN LINDA EVANGELISTA.jpg

DIESEL'S POP PICASSO

'We were looking at many of the great images, from fashion advertising to fine art, that have shaped our way of looking at things. We wanted to bring them together – pop Picasso-style! – through the use of the digital medium'. This is Nicola Formichetti's vision for Diesel's new campaign, bringing together great moments in culture with the help of Nick Knight. 'It’s the juxtaposition of the two, of the classical and digital that makes them both feel stronger,' says the photographer. From Titian and Tiepolo to Avedon and Arbus, the moments are reimagined by Nick and Nicola, marking the beginning of a new era for Diesel.

Diesel AW14 campaign

POWER AND GLAMOUR FROM VERSACE

Versace's Autumn Winter 2014 offering is all about 'power, seduction, freedom and glamour' - aka: everything we love about the Italian brand. The images were shot by Mert & Marcus, overseen by Donatella Versace herself, while models Anna Ewers and Stella Tennant take centre stage. 'In the new campaigns, I wanted to express the power and freedom of Versace today,' says Donatella. 'The women’s images are about strength and sensuality, with women in total control.' Sounds good to us.

Versace Autumn Winter 2014 Campaign.jpg

THE NEW FACE OF AG JEANS

Daria Werbowy is fronting up AG Jeans, with the campaign being shot by Josh Olins and styled by Alastair McKimm. Not only that, but the model has been signed on for the next four seasons. Wowsers. So what is it about Daria? 'We've been exploring the idea of finding a face of the campaign for nearly two years,' said Sam Ku, AG's Creative Director. 'We had a pretty short list and Daria was at the top of it. She has the ability to be strikingly beautiful and at the same time exude strength and confidence – qualities we feel resonate with the AG customer.'

As for the shoot itself, Sam reveals shooting in the Hamptons does not equal a sunshine-filled stay. 'We rented a big beautiful home on the beach in Montauk and then it preceded to rain and have hurricane winds the entire day - we genuinely did not have a minute of blue sky,' continued Sam. 'Everyone was wearing these enormous ponchos. It's a testament to the 'A' team we worked with – you wouldn't believe looking at the images that the conditions were what they were.' The results certainly look fab to us.

SEXUAL CHEMISTRY FROM PRADA

It's all about the smoky sensuality of Mica Arganaraz for Prada’s campaign. The Argentinian beauty was shot by Steven Meisel against a backdrop of grey modernism (ie: concrete) and she strikes a pose in chevron knitwear accessorised with a scarf flowing around her neck and supple as silk bags. There's a dollop of sexual chemistry thanks to the appearance of Karl Kolbitz.

Prada Autumn Winter 2014 Campaign.jpg

 TERRY RICHARDSON'S ARM IS A VALENTINO STAR (AGAIN)

Valentino who has recruited the tattooed arm of Terry Richardson for a third season running. The photographer's inked sleeve showcases the Italian brand's Camubutterfly collection of bags and accessories. It's a controversial choice considering Richardson has faced allegations of sexual assault (although recent claims were false), but his heavily tattooed arm turns out to be the perfect companion to the printed evening bags. And it certainly adds an edge to the uber-feminine designs. What's your verdict?

Stay tuned to the AW14 campaign trail as the latest images flood in...

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